Jennifer Aniston debuts a new voiceover ad for Aveeno: interesting or tedious?
Jennifer Aniston is still hustling for Aveeno. The Forever Hustle, right? If not Aveeno, then SmartWater, and if not SmartWater, it’s Living Proof. She’s mostly a model and a brand at this point. Which… I mean, props to her. Aniston is a seriously wealthy woman and most of the money she’s made over the past three to four years has been from her endorsement deals rather than her film career, although her film career is still pretty lucrative too.
Anyway, Aniston has some new interviews on behalf of her Aveeno contract. She gave one to E! News which we covered on Sunday – Jennifer talking about how Justin “hijacks” her Aveeno products. And now there are some new quotes from an interview she did with WWD:
Doing a voiceover for an Aveeno commercial: “The mini movie is basically just informing the audience on what is behind Aveeno products and how they are made and where they come from and the detail that they pay [attention to in terms of] what goes into the products. What I learned about is how they make the products, the farm that they go to in Canada, the climate and the importance of the soil and how they get that oat from being an oat in the field to being in a bottle.”
Enunciating: “It was an easy day. No makeup, no hair. I rolled up and learned some stuff about oats. But it is interesting how you have to hit certain inflections and hit certain words. It is very specific. There is also a time issue where you have to speed up.”
Doing so many product endorsements: “The demand with time isn’t that great. You just do it when you have those few months off here and there, and it is nice because it is balances out the other stuff. It’s nice to be a part of skin-care companies and hair care and all that. It’s just a different business to dip your toes into.”
Public mentions of aging: “Your age always has to be mentioned and men don’t really get that for some reason. It’s not like you see Joe Schmo, 37. Women and men today in their 40s are so much healthier than they were 30 years ago in their 40s. It was a different time. We know how to take care ourselves. We know what to put in our bodies to fuel us that’s healthy and organic and not processed, and the importance of drinking water and cutting out sugars and bad fats. Before, we just didn’t know that, and we didn’t have the technology with skin care that we have today.”
Is she right about society always noting a woman’s age but never a man’s age? I think she’s half-right – society does make a point of always noting a woman’s age, but I’ve noticed that in the past five years or so, men have really begun to face the same kind of aging/beauty standards as women. We talk about men and aging more often, we note which men look good or bad for their age, what men are gaining or losing weight and which dudes have lost their pretty. Is that a good or bad thing? It’s a good thing if you’re like, “Yeah, why shouldn’t men face the same kind of superficial standards women face?” It’s a bad thing if you’re like, “Damn, why should anyone have to face those standards?” Glass half full/glass half empty.
Aniston has been doing these interviews because there’s a new commerical/infomercial for Aveeno which just debuted this weekend. As she says in the WWD interview, Aniston narrates it and I have to ask… is her voice always this nasal and stuffed-up sounding? She sounds like she has a sinus infection. Also: I think I’m obsessed with the way she says “oat”. For real.
Photos courtesy of PR Photos.
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