Kmart launch $49 longline puffer jacket for Winter

Looking at this jacket, you’d never know it was the first of its kind for Kmart.

But this trendy puffer jacket hides an impressive hidden detail you’d never know just from looking at it — it’s made from 100 per cent recycled polyester filling.

The $49 coat is one of an array of new clothing items hitting Kmart stores across Australia as part of the discount store’s new autumn/winter ‘21 collection and is part of the brand’s commitment to sustainability.

“We’re pretty excited with this season’s launch because it has got a lot of sustainability product through the mix of our offer,” Natasha Smith, Kmart’s Divisional Merchandise Manager, told news.com.au.

“In particular one of our longline puffers has got 100 per cent recycled poly content from reclaimed material and then across our knitwear we’re introducing viscose fibres – equally one of our beautiful new funnel neck jumpers contains recycled polyester.”

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Kmart is using Lenzing and Ecovero branded viscose fibres, made using wood pulp sourced from responsibly managed forests and converted into fibres, using less energy and water than conventional methods.

“As a large retailer, we know we have a responsibility to care for and respect our planet and all the lives that we touch,” said Julie Miller Sensini, Kmart’s General Manager of Apparel and Design.

“We take this responsibility very seriously and our ‘Better Together’ program focuses on working with our partners to make a difference across a wide range of initiatives, from ethical sourcing and human rights, to packaging and circular design.”

On social media, shoppers are already raving about the puffer jacket, labelling it “cool”, “amazing” and “chic”.

Other hero items in the collection include a $35 nude teddy “shacket” — a cross between a jacket and a shirt, for those who aren’t familiar with the term — and a $30 oversized knitwear dress ideal for going from day to night.

Kmart has also made a “big push” to fix the lack of stock on shelves experienced at the height of the pandemic, with Mrs Sensini telling news.com.au there was “still a little bit of interruption dependent on which state you’re in but things were certainly improving”.

“We know we’ve been a bit lighter than what we’d like with port disruption and all sorts of things going on,” she added.

“But we’ve done a big push, I was at the Southlands store yesterday and I was really pleased to see as people were doing their shopping, those sizes were being filled almost immediately.

“There’s a really big focus on improving that availability and sizing as well.”

To celebrate the launch of the new menswear, womenswear and childrenswear lines in stores and online nationwide from Thursday 22, Kmart is offering shoppers access to a digital masterclass on Tuesday 27 April at 7.30pm AEST, where staff will offer tips and advice on how to style the budget garments. To register, click here.

Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au

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